With the start of the brand new year, marketers have
recognized the challenges and chances for them in 2015 have been like never
before. This demands greater knowledge about the most recent crazes in the
electronic world, giving towards increased customer experience, customization,
and multi- platform advertising techniques.
It is necessary to be alert to developments in styles and
consumer behavior.
Consumers are adopting new technology and consumer spending
influences and redefines marketing strategy. Understanding of value and the
most recent promotion routes of increased connectivity helps new and improved
advertising communicating is designed by any marketer.
Tactical Questions for Digital Marketers(1)
How do consumers spend their time across stations,
platforms, and various virtual devices?
What's the spending pattern of consumers over routes and
these platforms?
How do you formulate methods to define the appropriate
advertising message for all these consumers?
Top Digital Trends - Key to Success for Marketers
Brand Responsiveness:
With increased adoption of technology, Smartphones have
become the remote control of our lives in 2015. Marketers are confronted with
the challenge of being reactive when it comes to usability across a variety of
platforms and virtual devices. Brands must be activity-oriented and useful
across these touch points.
To be successful in the electronic world, brands must be
reactive when it comes to layout which are not incompatible across various
platforms and device types. With the shifting advertising paradigm where
freedom and social media are significant features, brands must be quick,
flexible, and unstable.(2)
Being reactive enables a brand to give its customers with a
mobile and customized user experience. According to the 'Digital Marketing
Outlook' report of E consultancy (April 16, 2014), customer side marketers
consider specific places that keep them ahead of the curve. These regions
contain social media, data driven optimization, cellular, integrated design,
and reactive design.(3)
Customer Experience:
Many businesses contemplate treating customer experience as
a competitive advantage for themselves. This requires aligning the aim of all
teams working in the world of the organization towards together achieving this
target. The electronic tendency report of E consultancy (2014) reveals that 44
percent of business organizations see customer experience/service as a vital
differentiator as against 28 percent who termed merchandise quality as a
differentiator from competition.(4)
Personalization:
According to the Adobe 'Digital Roadblock' survey (2015),
customized communication functions as the main advertising tool and top digital
concern. According to the survey, other significant priority regions for
marketers included social media participation, content optimization, viral
marketing, search engine marketing, optimization that was cellular and cellular
program participation. Customization does not work in isolation. It functions
across the whole customer journey with omni-station and multi-device communication
for customized service and merchandise offering.(5)
Mobile Existence:
Marketers need to understand that cellular has become
essential in our own lives. It reaches everything, including our private and
professional world. When it's listening to music, booking tickets, or
purchasing food, cellular has eventually become an instrument that is
significantly strong. Mobile has redefined our notions of content, business,
and entertainment. According to the Emarketer webinar, through cellular
telephone, 70 percent of the whole US search would be by the end of 2015. In a
mobile centered world, circumstance would be a significant feature.(6)
Cross Apparatus Targeting:
Consumers now concentrate on multi-display multi-tasking.
This behaviour should be understood by marketers and improve sales by targeting
customers across numerous apparatus. Usage of user id, place information, and
re-engagement through cellular programs help marketers redefine their strategy.
The Measurement and Analytics Report 2014, by Econsultany
has focussed on significant analytics that could be properly used by digital
companies to gauge the changing paradigm of consumer behavior.
The aspects that are significant comprise:
Following consumer behavior across multi-channel and multi-apparatus
Customization and targeting
Identifying the most precious group of consumers for company
Evaluating customer experience as a whole
Recognizing the design of answer and content betrothal
towards an ad/effort
Internet of Things (IoT):
This includes the whole group of stuff - items, places and
people that are and will stay connected over the web to garner information to
be transferred across networks through programs and apparatus. The data is
examined to get the advice. For example through IoT, companies would be really
capable of tracking their stock amount through a cellular program. The
possibility of IoT is just enormous, as quite shortly it'll be incorporated
across our professional and private space. It's the capacity to develop into a
multi-dollar marketplace.(7)